101 Content Ideas to Boost Your Lash Business On Social Media

Social media is a game-changer for your lash business. It's not just about attracting new clients but also keeping your current clients loyal and reminding them that they're in the hands of the best Lash Artist! So, we've got your back with 101 content ideas that will wow your audience.

If you’re ready to take your social media game even further, you won’t want to miss our eBook: "Content Ideas for Lash Techs: Grow Your Business with Social Media." This 70-page guide is packed with proven strategies, including an AI-powered content idea creator that generates 25 fresh ideas in seconds, so you’ll never run out of inspiration.

Reverse Engineering Your Content Strategy

To really level up your content creation, one of the most powerful strategies is reverse engineering your posts. This simply means starting with the desired outcome and working backwards to create the perfect content that will achieve it.

Here’s how it works:

• Want more shares? Funny or relatable posts like memes are your go-to. People love sharing content that makes them smile or laugh.
• Need more saves? Educational content such as lash tutorials, care tips, or debunking common lash myths are perfect for this. Clients will save your post to refer back to it later.
• Aiming for more views? Create short-form videos with eye-catching visuals like Instagram Reels, TikToks, or YouTube Shorts, and use popular trending sounds to maximise reach.
• Looking for comments and engagement? Try asking questions or sharing a behind-the-scenes post. This type of content invites followers to share their own experiences, preferences, and opinions.

How to Repurpose One Idea into Nine Content Pieces

The key to social media success isn’t just coming up with new ideas—it’s about making the most of each one. Here’s an example of how you can repurpose one content idea into multiple formats:

"How to Prepare for Your Lash Appointment"

• Instagram Carousel Post explaining the steps.
• Instagram Reel with voiceover or captions.
• Share the Reel to your Instagram Story.
• Add the Reel to your "Tips" Instagram Highlight.
• Share the Reel on Facebook.
• Share the Reel on TikTok.
• Upload the Reel to YouTube Shorts.
• Create a mini blog post and publish it on your website.
• Repost the mini blog to your Google Business Page.

By doing this, you’ll extend your reach across platforms while keeping your content consistent and on-brand.

AI-Powered Content Idea Creator (From the eBook)

If you're tired of wondering "What should I post?", our eBook has the solution. It includes an AI-powered content idea creator that delivers 25 tailored content ideas in seconds, so you never run out of inspiration. Here’s a sneak peek at some of the AI-generated ideas:

Hook: “Lash lifts vs. Extensions: Which is right for you?”

• Context: A Reel or TikTok explaining the benefits of each for different lifestyles.
• Outcome: More shares and inquiries.

Hook: “5 Makeup Mistakes That Ruin Your Lash Extensions (and How to Avoid Them)”

• Context: Instagram Reel or blog post sharing lash retention tips.
• Outcome: More saves and client education.

• Context: A blog post or Instagram Carousel outlining the benefits of lash lifts for time-saving beauty.
• Outcome: More bookings and engagement.

With these types of ideas, you’ll always have content that connects with your audience and keeps them coming back.

Now, let's go on with the 101 Content Ideas to help you build your social presence!

1. Before and after photos of lash extensions.
2. Showcase different lash styles and lengths.
3. Share a behind-the-scenes look at your lash studio.
4. Introduce your team members and share their expertise.
5. Create a step-by-step video tutorial on applying lash extensions.
6. Post client testimonials and reviews.
7. Quotes about beauty and self-care
8. Share your favourite lash care tips and tricks.
9. Offer a glimpse into the lash extension application process.
10. Highlight any special promotions or discounts.
11. Collaborate with a makeup artist for a lash and makeup tutorial.
12. Showcase lash extension maintenance products.
13. Post a poll asking followers to vote on their favourite lash style.
14. Share a time-lapse video of a lash extension application.
15. Feature a "Set of the Week" highlighting a client's stunning lashes.
16. Create a before and after transformation collage.
17. Share fun facts about lash extensions.
18. Post a Q&A session where followers can ask you lash-related questions.
19. Post a selfie of you with your client after their appointment
20. Showcase your lash studio's relaxing ambiance.
21. Post a video on lash extension aftercare dos and don'ts.
22. Share before and after photos of lash lift and tint treatments.
23. Collaborate with a fashion blogger for a lash and style photoshoot.
24. Feature a lash extension maintenance guide.
25. Highlight the different lash extension products and tools you use.
26. Post a comparison of different lash curl types on clients.
27. Post a video on "a day in the life of a Lash Artist"
28. Feature a client's story on how lash extensions boosted their confidence.
29. Create a blog post or video about lash extension myths and facts.
30. Post a photo of your lash extension certification or training.
31. Showcase lash extension transformations for different eye shapes.
32. Share a close-up video of lash extensions in motion.
33. Highlight any awards or recognition your lash studio has received.
34. Offer a giveaway for a free set of lash extensions.
35. Share a video tutorial on how to clean and maintain lash extensions.
36. Post a sneak peek of upcoming lash styles, trends, menu offerings.
37. Feature lash extension care tips for longer retention.
38. Share a "Lash Artist Spotlight" post featuring one of your staff.
39. Post a funny meme or quote related to lash extensions.
40. Share a tutorial on how to enhance lash extensions with makeup.
41. Showcase your lash extension tools and explain their uses.
42. Offer tips on how to choose the right lash artist.
43. Share a photo or video of your lash studio's comfortable waiting area.
44. Collaborate with a skincare expert for a lash and skincare tips session.
45. Post a time-lapse video of lash extension removal and application.
46. Share a video tutorial on how to achieve a natural lash look.
47. Feature a client's lash journey from classic to volume lash extensions.
48. Offer a discount for clients who refer a friend to your lash studio.
49. Post a photo of your lash studio's cozy and stylish decor.
50. Share a video tutorial on how to style and maintain lash extensions.
51. Highlight the benefits of lash extensions for special occasions.
52. Feature a client's story on how lash extensions improved their self-esteem.
53. Share a video tutorial on how to create a lash extension-friendly skincare routine.
54. Post a "Lash Tip Tuesday" featuring a quick lash care tip.
55. Showcase a client's experience with a lash lift and tint.
56. Share a photo of your lash extension supplies and explain their importance.
57. Offer a discount for clients who book a lash fill appointment.
58. Collaborate with a wellness expert for a lash and self-care tips session.
59. Post a time-lapse video of a lash extension refill session.
60. Share a tutorial on how to achieve a dramatic lash look.
61. Feature a client's lash transformation from no lashes to extensions.
62. Offer a free lash consultation for new clients.
63. Post a photo or video of a client enjoying a lash nap during their appointment.
64. Share a video tutorial on how to fix common lash extension issues.
65. Highlight the different lash extension adhesives you use and their benefits.
66. Collaborate with a photographer for a lash and photography session.
67. Post a client's before and after photo with a focus on lash retention.
68. Share a video tutorial on how to care for lash extensions during holidays.
69. Feature a client's story on how lash extensions saved them time on their beauty routine.
70. Offer a discount for clients who book a lash lift and tint together.
71. Post a photo of your lash studio's sterilisation process to ensure client safety.
72. Share tips for makeup products to avoid that cause poor lash retention.
73. Showcase a client's experience with hybrid lash extensions.
74. Offer a flash sale on lash extension products or aftercare products.
75. Collaborate with a hairstylist for a lash and hairstyle transformation session.
76. Post a time-lapse video of a lash extension removal and refill session.
77. Share a video tutorial on how to achieve a wispy lash look.
78. Feature a client's lash journey from no lashes to lash lift and tint.
79. Offer a discount for clients who book a lash extension and lash lift combo.
80. Post a photo or video of a client's reaction to their lash extension reveal.
81. Share a video tutorial on how to remove makeup without affecting lash extensions.
82. Highlight the different lash extension styles available at your studio.
83. Collaborate with a fitness expert for a lash and fitness tips session.
84. Post a client's before and after photo with a focus on natural lash health.
85. Share a tutorial on how to achieve a cat-eye lash look.
86. Feature a client's story on how lash extensions enhanced their natural beauty.
87. Offer a discount for clients who book a lash extension and lash tint combo.
88. Post a photo of your lash studio's clean and organized workstations.
89. Share a video tutorial on how to maintain lash extensions during travel.
90. Showcase a client's experience with Russian volume lash extensions.
91. Offer a limited-time promotion for lash extension touch-ups.
92. Collaborate with a nail artist for a lash and nail art session.
93. Post a time-lapse video of a lash lift and tint application.
94. Share a tutorial on how to achieve a doll-eye lash look.
95. Feature a client's lash journey from sparse lashes to lash extensions.
96. Offer a discount for clients who book a lash extension and brow shaping combo.
97. Post a photo or video of a client's reaction to their lash lift and tint.
98. Share a video tutorial on how to maintain lash extensions during workouts.
99. Highlight the different lash extension lengths available at your studio.
100. Collaborate with a fashion designer for a lash and fashion photoshoot.
101. Post a client's before and after photo with a focus on lash extension curl

Ready to Level Up Your Content?

If these ideas have sparked some inspiration, just imagine what you’ll get in the eBook: "Content Ideas for Lash Techs: Grow Your Business with Social Media." With strategies to help you reverse-engineer your content, create posts that convert, and engage your audience like never before, this eBook is your go-to resource for social media success.

We hope you found these useful and helped to get some ideas flowing for your next post!

Good luck!

Jeremy