Content Ideas for Lash Techs: Boost Engagement & Get More Clients

As a lash tech, creating great content for social media is essential to growing your client base and standing out in a crowded industry. But figuring out what to post, how to stay consistent, and how to keep your audience engaged can feel overwhelming. Whether you’re just starting out or have been in the game for a while, you’re probably asking yourself: How can I use social media to truly grow my business and attract more clients?

If this sounds familiar, you're in the right place.

I currently have around 125,000 subscribers across my channels, including Instagram, Facebook, and YouTube. While that may not be millions, the strategies I’ve used to go from a few thousand subscribers to well over 100,000 might just be exactly what you need to grow your audience. Why? Because they’re achievable, repeatable, and designed for real people, just like you.

In this blog post, I’m going to share some powerful content ideas that have helped me boost engagement and attract more clients. This is just a taste of what you’ll find in my 70-page eBook, which is packed with insights and actionable strategies for mastering social media as a lash artist.

Content Ideas You Can Start Using Today

I know what it's like to sit in front of a blank screen, wondering what to post next. That's why I’ve broken down content creation into simple, actionable steps in my eBook. Here's a sneak peek of some ideas that have worked wonders for me:

1. Educational Posts: Build Trust with Your Audience

Clients want to feel confident in your expertise. Educational content, like tutorials or myth-busting posts, is a great way to build that trust.

• Example Hook: “Lash lifts vs. Extensions: Which is right for you?”
• Context: Create an Instagram Reel or a TikTok comparing the benefits of lash lifts and extensions. Answer common client questions to help them make an informed decision.

2. Client Transformations: Show Off Your Skills

Before-and-after photos are some of the most powerful pieces of content you can share. Not only do they showcase your skills, but they also help potential clients envision their own transformation.

• Example Hook: “From bare to bold: How a simple lash lift can change everything.”
• Context: Share a carousel post on Instagram or a quick video on TikTok, showing a client’s transformation from natural to a fully enhanced lash look.

3. Behind-the-Scenes (BTS) Content: Humanise Your Brand

People love seeing what happens behind the scenes. Show your setup, your process, or even your client interactions (with their permission, of course). It makes your business relatable and gives potential clients a peek into what they can expect.

• Example Hook: “What to expect during your lash consult with me.”
• Context: Create an Instagram Story or TikTok showing the key steps of your lash consultation process. This not only educates your audience but also helps to set client expectations.

4. Promotional Content: Subtle Yet Effective

Promotional posts don’t always have to scream “sale!” The key is to keep them balanced and informative. For instance, you can explain the benefits of a service or offer limited-time deals while educating your audience.

• Example Hook: “Why lash lifts are the perfect low-maintenance beauty hack.”
• Context: Share a blog post or Instagram Reel showcasing why lash lifts are ideal for busy women who want to wake up looking polished without the daily hassle of makeup.

What You’ll Get from the eBook

This is just a taste of the strategies that have helped me grow my following and increase engagement across my channels. But there’s so much more packed into my 70-page eBook.

In it, you’ll discover:

• Daily content themes to keep your feed fresh.
• Easy-to-follow steps for creating engaging Reels, Stories, and carousels.
• Tips for reverse-engineering your content to maximise views, saves, and shares.
• An AI-powered content planner template to help you generate 25 new content ideas in seconds.
• Proven methods for building trust with your audience and converting engagement into bookings.

This eBook isn’t just about theory—it’s a practical guide packed with real-world strategies that I’ve used to grow my audience. And while 125,000 subscribers may not be millions, it’s been enough to help me build a multi 7-figure lash business, something I never thought possible when I attended my first lash course 'just for fun' back in 2008. The growth I’ve experienced is something you can achieve too. After all, the strategies I’ve developed are tailored for small- to medium-sized businesses looking for realistic, repeatable results.

Why This eBook is Perfect for You

If you’ve ever struggled with staying consistent on social media, or you feel like you’re posting without seeing results, this eBook was made for you. It’s designed specifically for lash artists who want to level up their content without feeling overwhelmed.

Success doesn’t happen overnight, but with a solid plan and the right tools, you can transform your social media into a client-generating machine. I’ve used these strategies to go from a few thousand subscribers to over 100,000, and now I’m sharing them with you so that you can do the same.

It’s Not Just About Followers

One thing I want to highlight is that success on social media isn’t just about follower counts. Sure, it’s nice to see that number grow, but it’s only one metric. What’s more important is how effectively you’re leveraging your social media to convert engagement into real results—like more bookings, more client loyalty, and ultimately, more success in your business.

In my eBook, I show you how to create winning content that works no matter your follower count. The strategies I share will help you make the most of every post, driving engagement that leads to tangible business results. Whether you have 1,000 followers or 100,000, it’s about making your content count.

Ready to Grow Your Lash Business?

This is just one page of valuable insights—my eBook has 45 pages designed to help you grow your lash business through smart, engaging social media strategies. If you're ready to start posting with purpose and finally see results, grab your copy today!

Let’s take your social media from stressful to successful—one post at a time.

Get the eBook here!